ABOUT THE BRAND ABOUT THE BRAND

In 1981, from her home workshop in Cardedeu, Mrs. Lola Casademunt began creating headpieces and hair accessories by hand.

Without a structure, without an industry, and without great resources, a brand was born, built on intuition, sensitivity, and a passion for detail.

The project is starting to leave the workshop and reach the public. In 1989, Maite Casademunt joined the company, bringing a new creative perspective and a forward-looking vision.

Ms. Lola, together with her daughter Maite, began traveling to trade fairs, presenting their creations, and building a close relationship with their clients. It is through this movement that the brand grew, connected, and began to find its place.

What began as a trade started to evolve into a brand project.

Over these years, LOLA CASADEMUNT has consolidated its growth organically and evolved towards an increasingly structured fashion proposition.

The brand strengthens a loyal community, based on authenticity, detail, and a recognizable style.

In 2006, the company moved its facilities to its current headquarters in Cardedeu. In 2007, it opened its first corner at El Corte Inglés in La Vaguada, Madrid.

In 2017, she presented her first runway show at 080 Barcelona Fashion, a milestone that marked the beginning of a new way of expressing her creative universe.

The runway became a key showcase for displaying the evolution of LOLA CASADEMUNT.

Until then recognized for her accessories, the brand moved towards a total look proposal, consolidating a unique, feminine, and vibrant universe with an unmistakable personality.

2018 marked a defining moment for the company. Fernando Espona, Maite Casademunt’s husband and the company's current president, committed to the project and joined the shareholder base, contributing a decisive strategic and business vision.

This new stage allowed for the stabilization of the company, the strengthening of its structure, and the preparation of the brand for a phase of evolution and expansion.

That same year, LOLA CASADEMUNT opened its flagship store on Rambla Catalunya in Barcelona, an emblematic space for expressing its brand identity.

At a key moment for the company's future, Paco Sánchez joins as CEO.

His arrival represents a strategic commitment to the professionalization, rebranding, and internationalization of LOLA CASADEMUNT.

A new phase thus begins, marked by a more solid structure, an ambitious growth vision, and a brand increasingly prepared to compete both within and outside of Spain.

LOLA CASADEMUNT celebrates 40 years of history.

The brand commemorates four decades of history with its first image campaign, reinforcing its visual and emotional identity.

It is a moment to look back with pride and, at the same time, project a new phase of growth, visibility, and consolidation.

LOLA CASADEMUNT continues to advance its internationalization strategy with the opening of its first corner at El Palacio de Hierro, Mexico.

This milestone strengthens the brand's presence in strategic markets and confirms its ability to connect with women of different countries, cultures, and lifestyles.

In a further step towards building its universe, LOLA CASADEMUNT presents its first single, “Call Me Lola Hit”, in collaboration with artist Sara Abad.

Inspired by the 2023 spring-summer campaign, the music becomes a natural extension of the brand: energy, color, and attitude.

The piece, presented at the Hard Rock Hotel in Madrid, celebrates the summer spirit and pays tribute to the women who represent the firm: confident, optimistic, and with their own style.

A brand that is no longer just worn: it is also heard. That same year, LOLA CASADEMUNT opened its first international stores in Andorra, Jeddah (Saudi Arabia), and Portugal.

LOLA CASADEMUNT strengthens its international presence and consolidates its growth across different sales channels.

The company continues to expand its commercial network, its online presence, and its positioning as a Spanish brand with a global ambition.

In 2024, it is opening its second store in Saudi Arabia, in Riyadh, and continues to make progress in a solid, controlled international expansion that is aligned with its brand identity.

LOLA CASADEMUNT consolidates a new phase of growth, strengthening its international presence, its commercial network, and its operational structure. 

The brand is present in 46 countries, with a network of 25 company-owned stores, 61 corners, 7 franchises, 8 outlets, and more than 1,470 multi-brand points of sale. 

The digital channel is gaining weight, with e-commerce in 22 countries and its own e-shop in 9, consolidating an increasingly global omnichannel strategy. 

The company has surpassed 375 employees and has a 22,000 m² logistics operator to support its national and international growth. 

In parallel, it is advancing its 2025–2028 ESG roadmap, with People, Planet, and Product as pillars for more responsible and sustainable growth.

LOLA CASADEMUNT celebrates 45 years of history with “La Joya” fashion show at La Llotja de Mar in Barcelona, a tribute to the city, its roots, and the brand’s evolution.

The spring-summer 2027 collection reflects the firm’s DNA through color, prints, femininity, sophistication, and a deeply Mediterranean perspective.

The anniversary marks the beginning of a new stage: a brand with a legacy, international ambition, and an increasingly consolidated premium vision.

The Exciting Brand plan drives this evolution, reinforcing LOLA CASADEMUNT's positioning as an international premium brand where People, Planet, and Product are integrated as levers for sustainable growth.